Internet TV "eroding" traditional viewing

A recent poll by BBC and ICM show that sites such as YouTube are bringing people online to watch tv and away from their television sets.

The pool suggests that 43% of Britons watch tv on the internet or a mobile device at east once a week and watched less traditional TV.

The impact of this has been that 3/4 of users are watching more media, but only 9% are doing so regularly.

However, 2/3 of people said they do not watch tv online and do not expect to do so in the next 12 months.

UK online tv demand sets to grow as the main broadcasting companies intend to offer more of their productions online.

* ICM interviewed a random sample of 1,008 adults aged 18+ recruited from the ICM online panel between 17-19 November. They also interviewed a random sample of 1,062 people aged 16+ by telephone.

*Panellists were recruited from across the country and the results have been weighted to the profile of all adults. ICM is a member of the British Polling Council and abides by its rules.